Where to shop in Ocean City
Shopping in Ocean City, NJ: Where to Shop
Boutiques on Asbury Avenue, T-shirts and kites on the boardwalk, surf shops, bookstores and the market where you'll buy too many snacks for the rental. Here are 64 shops on the island, sorted by what you're shopping for.
By Graham & Alicia Ginn, Ocean City Realtors and enthusiastic supporters of the local economy. Updated November 2026.
DowntownAsbury Ave., 6th to 14th St.
Boardwalk shopsMostly 6th to 14th St.
ParkingFree Oct. 31 to May 1
Downtown hoursOpen year-round
Good to know before you go
Downtown is open year-round, and the big shopping days are worth planning around: Earlier Than the Bird (pajama shopping the Saturday before Thanksgiving), Black Friday's Miracle on Asbury Avenue and the First Day sales on New Year's Day. See our holiday guide. Boardwalk shops are mostly seasonal, so call ahead from fall to spring.
Downtown boutiques & clothing
Asbury Avenue from about 6th to 14th Street is the island's main shopping street, and most of it is open year-round.
Ashore Fit
Activewear and athleisure for men and women.
Breezin Up
Beachy clothing and accessories, downtown and on the boards.
Designer Bag Depot
Buys and sells pre-owned designer handbags.
Dry Island
Apparel designed in-house and inspired by the island's famously dry history.
Flirt! Lingerie & Living
Lingerie, sleepwear and self-care, inside the Shoppes at the Asbury.
The Garb Collection
A boutique-style second-hand shop for modern thrifters.
Island Gypsy
A local shore boutique for sweaters, tops, dresses and jeans.
Lululemon pop-up
Lululemon's Ocean City pop-up. Pop-ups come and go, so check before you go.
Making Waves
Part of a group of fashion boutiques up and down the Jersey coast.
Philly Love
Philly sports gear for the Birds fan in your rental.
Sneaker Shop
Sneakers, downtown.
Splash Swimwear
Designer swim and resort wear for women and men, in all sizes.
Spotted Whale
Preppy, coastal apparel.
Sun Seekers
An upscale fashion boutique, from swimsuits to cocktail dresses.
Ta-Dah
So many Ta-Dah shops on Asbury, you will walk into at least one by accident.
Tina Stephens
Travel-friendly lifestyle clothing.
White Lotus
A specialty shop run by two sisters, with a little bit of everything.
Wild Phoenix Boutique
A trendy, fun boutique with clothing, bags and jewelry.
« Back to the top
Shops under one roof
When you can't decide, go where there are a dozen shops in one building.
B&B Department Store
An old-school downtown department store.
Hoy's 5 & 10
Affordable beach gear, toys, clothes and everything you forgot to pack.
The Shoppes at the Flanders Hotel
Gifts, clothing and jewelry inside the historic Flanders Hotel.
Shoppes at the Asbury
A collection of small, upscale boutiques inside one historic building.
Stainton's, A Gallery of Shops
A bustling downtown hub of shops, with a sister store on the boardwalk at 1216.
« Back to the top
Gifts, books, art & home
For the hostess, the grandparents, or the house you just bought.
Alicia's Balloon Boutique
Custom balloon designs and party decor. (No relation. We checked.)
Artisan Body Products
Bath and body products, downtown.
The Board Room
150-plus board games and puzzles to play, plus snacks. A rainy-day lifesaver.
Bookateria Two
About 25,000 new and used paperbacks, including Ocean City books.
Eastward
Handmade, useful, quirky and unlikely things from makers.
Golden Hour
A downtown gift shop.
Grass Roots Music Store
A real, brick-and-mortar music store since 1999.
Handlaget Design
Handmade goods. Handlaget is Norwegian for handmade.
Little Egg Harbor Soap Company
All-natural soap, skincare and bath products.
Mia's Christmas Gallery
Christmas decorations and gifts, all year long.
Ocean City Arts Center
Art classes, exhibits and local work, at the Community Center.
Ocean City Fine Arts League
A co-op gallery of local artists since 2002.
Salt Works Studio
Custom picture framing, glass and mirrors, open year-round.
Three Little Birds
Books, cards, party supplies and gifts.
We Make It Personal
Personalized gifts for any occasion or home.
« Back to the top
For the kids
Bribery material for the car ride home.
Bad Kitty
BoardwalkBoardwalk shop for kids.
Bowfish Kids
A sustainability-minded children's boutique: clothes, books and toys.
Stainton's Kids Co.
Clothes and more for newborns to 14-year-olds.
« Back to the top
On the boardwalk
T-shirts, souvenirs, kites and the hoodie you'll need when the breeze picks up at 8 p.m.
Air Circus
BoardwalkKites, flags, beach toys, yo-yos, magic and a pirate shop.
The Henna Shop
BoardwalkHenna on the boardwalk.
Jilly's T-Shirt Factory
BoardwalkResort wear and the Ocean City T-shirt everyone goes home with.
Ocean Treasures
BoardwalkGifts, souvenirs, home decor, clothing and jewelry.
Payton Jewelry
BoardwalkJewelry on the boardwalk.
Pro Image Sports
BoardwalkSports team gear.
Shirt Shack
BoardwalkBoardwalk T-shirts and souvenirs.
Stainton's by the Sea
BoardwalkStainton's boardwalk outpost.
Surf Mall
BoardwalkA boardwalk classic for beachwear and souvenirs.
« Back to the top
Surf shops & bikes
Gear up, rent a ride, or take a lesson.
7th Street Surf Shop
Two Ocean City shops, one downtown and one on the boardwalk.
13th Street Bathhouse & Bikes
Bike rentals, parking and showers for a full beach day.
By The Sea
BoardwalkSurf lessons and soft-top surfboard rentals.
Heritage Surf & Sport
Family-owned since 1962 and South Jersey's best-known surf shop.
OC Bikes & Rentals
Bike and surrey rentals at the north and south ends.
Surfers Supplies
A mid-island surf shop.
Tuckahoe Bike Shop
Bike sales and service.
« Back to the top
Groceries, seafood & the practical stuff
For renters stocking the kitchen and owners fixing the screen door.
16th Street Seafood
A seafood market by the bay.
Arnie's Gourmet
A gourmet butcher shop, open seasonally.
Boyar's Market
A family-owned market since 1924.
Mike's Seafood
A fresh fish market and takeout at the south end.
Outer Banks Boil Company
Seafood boil kits to cook and share at the house.
Spadafora's Seafood Market
Fresh local seafood, plus takeout seafood dinners.
Wallace Hardware
The downtown True Value hardware store.
« Back to the top
Ask the locals
Want to live a few blocks from all of this?
We're Graham and Alicia Ginn. Graham grew up here, we're raising our three kids here, and our office is on Asbury Avenue. Ask us where to find anything on the island, or what it takes to own a home within walking distance of downtown.
Shop names, addresses, phone numbers and websites are from the Ocean City Regional Chamber of Commerce member directory, November 2026. Hours change by season and shops come and go, so call ahead. Own a shop that's missing or listed wrong? and we'll fix it.
Love it here? Stay a while.
Tell us what you're looking for and we'll send you Ocean City homes for sale the day they list.
